Case Study:

Thinking outside the folder...

Ampleforth, one of the world’s leading Catholic boarding schools, asked us to produce a new set of literature for their prospectus pack that was bold, striking and modern. Keeping it simple was key here. We took quotes from pupils, staff and school alumni and used these as the basis for the booklets. The quotes give a first hand account of what it means to be at Ampleforth and when backed up with imagery give a real insight to the ethos of the college.

They translated our desire to bring more student voice to our publications into something modern and fresh that has immediate impact.

Just because you’ve always had a folder doesn’t mean you always have to...
Having done extensive research into the mailing of school prospectus packs we’ve found that they are inflexible, expensive to print and post and more often than not arrive damaged. Ampleforth’s prospectus pack included a prospectus, magazine and subsidiary documents. From the start we planned a multi purpose package to work not only at open days but that could also be mailed out cost effectively.

They were always on hand with ideas of how we could improve our offering and their choice of packaging for our full prospectus packs was genius!

Our solution was a transparent sealable plastic mailing sleeve. This allowed for different quantities of booklets to be put into the pack, was not only easy to use but also took up a lot less storage space, and because it could go straight into the post was much cheaper to send than the usual school folder in a padded envelope. In fact we saved them over £1,000 on their postage costs just by changing the way in which it was sent out.

We thought about all the little practical details too:

  • Ease of use for the admissions office staff.
  • Ease of packaging and posting - all the booklets have the same back cover so that no matter what order they are put into the pack the back had a return address on.
  • A simple covering sheet that could have the recipients address printed directly onto it.
  • The mailing sleeve is resealable so that the recipient has something to keep everything in.

The strong style we created for the literature was then developed across a variety of open day banners and exhibition stands.

The level of service we have received has been impeccable. Having worked with a number of design firms in the past, I can honestly say that Mercer are absolutely at the top of their game.
Claire Evans, Marketing & Communications Manager
Babington House School
David Harber
Great Walstead School Website
Farleigh School
Thornton College
Wildcountry Consultants
Bruern Abbey
Lyndhurst House Preparatory School
Llewellyn Harker Lowe
Pur Vida
The Cathedral School, Llandaff
Milton Abbey Website
Huish Episcopi Academy
Ampleforth College
Rugby Festivals
Nicky Llewellyn
Worth School
Beautiful Baby Box Branding
Classic Canes
Rugby School


Our Approach

Our approach is simple, we treat every project uniquely, whether it be big or small. We like to understand what makes each client different in their respective markets and how we can deliver what they need, for page or screen. We look at all aspects of the project, from the overall look down to the finest detail - be it a brochure, website, prospectus, logo, mailing, and even to the colour of staples used!

Our clients trust us to deliver quality work, on time and on budget, and that is exactly what we do.

We have been working with Mercer Design for the past five years. The team has taken us through a complete re-branding campaign, the 2015 Rugby World Cup celebrations and the School’s 450th anniversary in 2017. Wide-ranging projects have included prospectuses, advertising, exhibitions, a 260-page anniversary book and merchandise design. All these have benefited from their creativity, innovative ideas, skill and a willingness to go the extra mile, even when under some serious pressure!
Amanda Hunter, Head of Marketing & Communications, Rugby School

What we do

  • Branding
  • Identity / logo
  • Rebrands
  • Branding guidelines
  • Print
  • Brochure design
  • Book design
  • Magazine design
  • School Prospectus design
  • Stationery design
  • Website design
  • Exhibition design
  • Advertising
  • Packaging
  • Photography
  • Copywriting


The Studio

Based in our converted cowshed in Somerset, we work with clients from all over the UK and further afield – from individuals to companies and schools of all shapes and sizes. We’re known for offering serious expertise alongside a friendly, down-to-earth approach.

Our team is small, tight-knit and experienced, formed of creative professionals with complementary skills and talents. We find a personal touch achieves the best results, so each team member manages his or her own projects, running thoughts and ideas past one another as they go.

As a result, clients always get to deal directly with the designer who’s actually doing the work. It’s an approach that helps us form close and loyal partnerships that stand the test of time.

Contact Us

Please get in touch if you have any project in mind or any marketing ideas you'd like to talk through, we'd love to hear from you.

Mercer Design
The Cow Byre
Woodlands End
BA11 3PE

t: 01373 812589

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Mercer Design is the trading name of Mercer Associates Ltd. Registered Office: The Cow Byre, Woodlands End, Mells, BA11 3PE. Registered in England No. 7292438. VAT No. 993 4626 76

Ampleforth College

Ampleforth wanted a strong series of literature that looked modern and had a real impact, so that’s exactly what we gave them, neatly packaged for multipurpose use.

  • Prospectus & Publications
  • Magazine
  • Exhibition Design

Mercer Design

The Cow Byre,
Woodlands End

BA11 3PE

t: 01373 812589

Tim Mercer Photography